11th April 2017
All over the UK, businesses are gearing up for the Easter holiday. For some, it’s a case of getting as much done as possible before the long weekend, but for others, Easter marks the start of a busy season’s trading.
Here’s our list of the businesses that get a holiday head-start.
From the largest National Trust properties to the smallest craft businesses, the Easter holiday is a great time to pull in the crowds. Everyone is looking for something to do with their time off, and Easter is the perfect chance to get together with family and friends and enjoy a day out. Attractions spend a lot of time preparing for this time of year, often spending the winter upgrading, adding to stock and organising new events so that there’s plenty to keep visitors occupied. Attractions that welcome children are particularly popular – not just over the Easter weekend, but across the longer Easter holidays as families look for new ways to keep everyone entertained.
Homes and gardens:
Easter usually brings brighter weather, which galvanises people to freshen up their homes and liven up the garden. The Easter weekend shows a spike in sales for DIY stores and garden centres, and smaller businesses can benefit from this trend too. Anyone selling paint, fabric, home accessories, plants, garden equipment or outdoor furniture and accessories will be looking forward to a bumper weekend to start off the summer season.
Cards and gifts:
Where once there was just the exchange of Easter eggs between parents and children, there is a whole industry today based around celebrating this holiday. So gift shops are well stocked ahead of the weekend with various Easter and spring-related cards and gifts, giving shoppers plenty of choice when it comes to hosting family and friends, creating a fantastic Easter celebration or just keeping in touch with those who are at a distance. It’s a particularly good time for smaller, independent gift businesses, which can attract customers with unusual stock and less high-street style gifts.
Flowers and confectionery:
There’s no getting away from chocolate at this time of year, and we’re all used to seeing Easter-related chocolate appear in the shops as soon as Valentine’s Day is over. In fact, chocolate is the biggest seller, gift-wise, over this period, closely followed by flowers. So retailers specialising in these two sectors need to be prepared to have stock that is appealing to customers and be ready to deliver across a busy weekend.
We hope all of our clients have a productive Easter – whether you’re relaxing at home or enjoying a seasonal boost for your business.